The Rise of Food Influencers In The UK

food influencers

Written by Azura Everhart | June 22, 2024

In recent years, the landscape of culinary influence has shifted dramatically, with the advent of social media platforms catapulting talented individuals into the spotlight as food influencers. In the United Kingdom, this phenomenon has not only transformed how people perceive food but also reshaped the way culinary traditions are celebrated and shared. From traditional chefs to innovative bloggers, these food influencers have carved out niches, influencing trends and tastes across the nation.

Jamie Oliver


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Jamie Oliver stands as a titan in the culinary world, renowned for his accessible approach to cooking and his relentless advocacy for healthier eating habits. His journey began with television shows that demystified cooking techniques and celebrated fresh ingredients. Oliver’s impact extends beyond television; his cookbooks have become staples in countless kitchens, empowering individuals to explore their culinary potential. Moreover, his campaigns for better school meals and nutrition education have left an indelible mark on public health policies in the UK.

Instagram, with 10M Followers

Gordon Ramsay


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Known for his volatile temperament and unmatched gastronomic expertise, Gordon Ramsay has risen above the conventional realms of haute cuisine to achieve global fame. Initially acclaimed for his Michelin-starred eateries, Ramsay’s foray into television propelled him into households around the globe. Renowned for his firm yet instructive style on programs such as “Hell’s Kitchen” and “MasterChef,” he has emerged as a captivating personality in the realm of culinary influencers.

Instagram, with 17 million followers

Nigella Lawson


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Nigella Lawson has captivated audiences with her sensuous approach to food and cooking. Her unique style blends unapologetic indulgence with practical culinary wisdom, making her a beloved figure in British households. Lawson’s television shows and best-selling cookbooks celebrate the pleasures of cooking and eating, emphasizing the importance of enjoying food as a sensory experience. Her influence extends beyond recipes; she has inspired a generation of home cooks to embrace their love for food and to find joy in the act of creation.

Instagram, with 2.9M followers

Deliciously Ella – Plant-Based Cuisine and Wellness


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Ella Mills, known as Deliciously Ella, has become a leading voice in the plant-based food movement. What started as a personal journey to health through diet has blossomed into a multimedia empire encompassing cookbooks, a popular blog, and a thriving social media presence. Deliciously Ella’s recipes emphasize nourishment and flavor, appealing to both vegans and those seeking healthier alternatives. Her influence has not only popularized plant-based cuisine but also sparked conversations about the intersection of food and wellness in everyday life.

Instagram, with 2.4M followers

Gizzi Erskine – Modern Cooking


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Gizzi Erskine is celebrated for her bold and imaginative approach to cooking, blending traditional techniques with contemporary flavors. Her distinctive style has earned her acclaim both as a chef and as a television personality. Erskine’s recipes often highlight seasonal ingredients and global culinary influences, reflecting her adventurous spirit in the kitchen. Beyond her culinary prowess, she engages audiences with her vibrant personality and commitment to sharing the joy of cooking through various media platforms.

Instagram, with 194K followers

Emily Leary – Redefining Home Cooking


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Emily Leary is one of the prominent food influencers in the UK, known for her approachable and practical approach to cooking and food content. Through her blog, “A Mummy Too,” and active social media presence, she shares a diverse range of family-friendly recipes, cooking tips, and meal planning strategies that resonate with a wide audience. Emily’s engaging style and focus on accessible meals cater to busy families looking to create delicious and nutritious dishes without fuss. Her influence extends beyond recipes to include product reviews, kitchen hacks, and lifestyle content, making her a trusted resource for anyone navigating the world of home cooking and meal preparation.

Instagram, with 38.3K followers

Barry Lewis – Food and Fun


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Barry Lewis is a popular food influencer based in the UK known for his approachable and engaging style of cooking. Initially gaining attention through his YouTube channel “My Virgin Kitchen,” Barry has built a loyal following by sharing straightforward recipes and entertaining cooking experiments. His content ranges from quick meal ideas to ambitious culinary challenges, all presented with humor and a genuine enthusiasm for food. Barry’s journey from amateur cook to established influencer has resonated with audiences seeking practical cooking tips and fun kitchen adventures, making him a prominent figure in the digital food space.

Instagram, with 44K Followers


The influence of these food influencers in the UK transcends beyond their culinary creations; they have reshaped how people engage with food, from the ingredients they choose to the stories they tell through cooking. Whether through television, social media, or cookbooks, these individuals have inspired a generation of home cooks, encouraged healthier eating habits, and celebrated the diversity of flavors that define British cuisine. As the digital landscape continues to evolve, so too will the role of food influencers, shaping the future of food culture in the UK and beyond.


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