The German National Tourist Board has launched Emma, the country’s first AI-powered travel influencer. Emma is intended to promote tourism in Germany by offering travel advice and communicating with tourists via social media.
Emma, an interactive AI, is set to act as an engaging brand ambassador for Germany. On her Instagram account, @EmmaTravelsGermany, she talks about travel tips, cultural sites, and the natural beauty of Germany. This project is part of Germany’s larger digital plan to use AI to make travel more personalized and improve marketing for destinations.
The German National Tourist Board wants to find a mix between using AI influencers like Emma and using real people to make content. Emma is meant to work with real-life influencers, not replace them. It’s a new way for Germany’s brand marketing to get support.
Emma’s job is to get people excited about traveling by giving them useful travel tips and making the experience engaging. Her appearance is likely to make the experience better for tourists planning trips to Germany by making the trip more personal and interesting.
Germany wants Emma to be the model for AI’s future use in location marketing when it comes out. The tourism industry is very interested in this project’s success as it looks into how AI influencers could be used to promote travel locations.