LeBron James Makes History – First Male Athlete Honored as a Ken Doll

LeBron James Ken doll

Written by Bronica Merchant | April 10, 2025

Basketball icon LeBron James has reached another milestone in his storied career, as he became the first professional male sports figure to be immortalized as a Ken doll.

A Milestone in Sports and Toy History

The thrilling news represents a milestone in sports history as well as in the toy world, as James’s reach extends beyond the basketball court to a wider audience.

Mattel Reveals the LeBron James Ken Doll

LeBron James Ken doll

Mattel, the traditional toy company, rolled out the LeBron James Ken doll as one of its new “Kenbassador” line, which honors great male role models.

A Style-Driven Design Based on Values

The doll, co-designed with the LeBron James Family Foundation, reflects James’s style and dedication to helping the next generation. Wearing a custom varsity coat with his initials “LJ” and patches symbolizing his Ohio heritage as well as the number 23, the doll also comes accessorized with Nike shoes, Beats headphones, and an “I Promise” wristband, a reference to the foundation’s core values.

LeBron James Ken doll

LeBron’s Enthusiasm for the Honor

LeBron was enthusiastic about the honor, saying, “As a young kid, I was blessed to have role models who motivated me and taught me what’s possible through hard work and dedication. Working with Barbie to launch this Kenbassador doll is a chance to inspire confidence and dreams in young people.

Availability and Support for a Cause

LeBron James Ken doll price

The LeBron James Ken doll will go on sale April 14 for $75. Proceeds will benefit the LeBron James Family Foundation, continuing its efforts to empower communities through education and empowerment.

Milestone for Representation in Toys

This historic partnership not only solidifies LeBron James’s position as a cultural figure but also represents an important move in broadening the diversity of role models within toy representation.

Legacy That Inspires Generations

LeBron James’ path is one of unparalleld success and influence. From his on-court dominance to his charitable works and now cultural ambassadorship via this partnership with Mattel, LeBron continues to be an inspiration to millions worldwide.

This is a moment in history that shows the importance of recognizing the impactful beings who left their mark in such a lasting way. LeBron James, the first male athlete to have ever had a Ken doll, isn’t just making history he’s rewriting it for generations to come.

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