Makeup by Mario – Humble Beginnings” to Kim Kardashian’s Makeup Artist

Makeup by Mario

Written by Azura Everhart | May 25, 2024

Makeup By Mario – Mario Dedivanovic, the renowned celebrity makeup artist, has left an indelible mark on the beauty industry. His journey from humble beginnings to becoming the go-to makeup artist for Kim Kardashian is nothing short of inspiring. Let’s delve into the fascinating career story of this makeup maestro.

Early Years and Passion for Beauty

Born in the Bronx, New York, to Albanian immigrant parents, Dedivanovic grew up in a modest basement apartment. Despite his surroundings, he was always drawn to beauty. His mother, who worked as a housekeeper and cleaner for L’Oréal’s office, would bring home products from Maybelline New York and Lancôme. Young Mario would secretly admire these cosmetics, yearning to touch and explore them. His fascination with makeup continued to grow.

The Sephora Encounter

At the age of 17, Dedivanovic stumbled into a Sephora store. The moment he stepped through the revolving doors, he knew he had found his calling. The array of makeup products overwhelmed him, and he declared, “Oh, my God. This is where I want to work.” Unfortunately, his mother promptly whisked him out of the store. Undeterred, he applied for a job at Sephora, but his lack of experience hindered his chances. Months of persistence and cold-calling executives finally paid off when he secured a position as a fragrance consultant at the Sephora branch opening in Flatiron1.

Becoming Kim Kardashian’s Makeup Artist


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Dedivanovic’s talent didn’t go unnoticed. His journey took a pivotal turn when he became Kim Kardashian’s key makeup artist. For over a decade, he has been the man behind her signature look, creating iconic glam moments that captivate millions. His ability to enhance Kardashian’s features while maintaining her natural beauty has solidified his status as a makeup legend.

Makeup by Mario – A Namesake Brand

Dedivanovic’s passion extended beyond working with celebrities. In 2020, he launched his own makeup brand, “Makeup by Mario.” The brand embodies his expertise, offering high-quality products designed to empower makeup enthusiasts worldwide. From eyeshadow palettes to complexion essentials, Makeup by Mario reflects his artistry and commitment to beauty.

How Has He Influenced The Makeup Industry?

  1. Celebrity Makeup Artistry: As Kim Kardashian’s key makeup artist for over a decade, Dedivanovic has shaped beauty trends and created iconic looks. His ability to enhance features while maintaining natural beauty has made him a sought-after artist among celebrities.
  2. Signature Techniques: Dedivanovic introduced innovative techniques, such as contouring and baking, which have become staples in makeup routines. His tutorials and masterclasses have educated countless aspiring artists and enthusiasts.
  3. Breaking Beauty Stereotypes: By working with diverse clients, Dedivanovic challenges conventional beauty standards. He celebrates individuality and encourages makeup artists to embrace all skin tones, face shapes, and features.
  4. Makeup by Mario: His eponymous makeup brand, “Makeup by Mario,” offers high-quality products inspired by his expertise. This brand has contributed to the democratization of professional-grade makeup.
  5. Inspiration and Mentorship: Dedivanovic’s journey from humble beginnings to success inspires aspiring makeup artists. He actively mentors and shares his knowledge through workshops, seminars, and social media.

Inspiring The Next Generation

Dedivanovic’s journey serves as a beacon of hope for aspiring makeup artists. His story reminds us that talent, perseverance, and a genuine love for beauty can lead to remarkable achievements. Whether he’s creating red carpet looks or sharing his expertise at beauty summits, Mario Dedivanovic continues to inspire and elevate the world of makeup.


Mario Dedivanovic’s career trajectory exemplifies the transformative power of passion and hard work. From his modest beginnings to shaping beauty trends, he remains an influential force in the industry, leaving an indelible mark on the canvas of makeup artistry

Makeup by Mario embodies elegance, creativity, and quality. Whether you’re a makeup enthusiast or a professional artist, these products elevate your beauty routine. Explore the collection and experience the magic of Mario Dedivanovic’s artistry!


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