Online, things change all the time. Some of the most important people in the world are well-known. But it’s hard for Indian stars, especially when they try to link YouTube. Many leaders have had trouble getting back to work and getting in touch with their followers since then.
Following TikTok, we look at the jobs of Indian stars and how they change when influencer can’t connect TikTok.
Indian TikTok’s Rise and Fall
The growth of TikTok in India has been nothing short of spectacular. The app became a cultural force in its own right after just four months, with more than 200 million users. Influencers such as Sahil Kumar, who became an overnight sensation by performing folk dances, saw their followers grow in the millions.
However, due to the political tensions between India and China, the app was banned in June 2020 due to its alleged threat to national security.
It’s no surprise that an influencer’s reach and engagement would be impacted when you don’t have access to TikTok.
The Aftermath of the Ban
This ban left a gap in the social media landscape, and numerous local copycats commenced to fill the gap remaining with the Chinese-owned video-sharing app. In spite of these efforts, YouTube and Instagram became the ultimate beneficiaries, as most of the influencers moved to the former two.
However, this transition was not smooth. Influencers found it extremely difficult to replicate their earlier success. Their engagement levels and user acquisition on these platforms were significantly lesser, which highlighted the problem that arises when an influencer can’t connect TikTok.
The Struggle to Reconnect
For influencers such as Sahil Kumar, reconnecting with their audience was a real struggle. “It is difficult to recreate the success elsewhere, because I haven’t got the same engagement on any other platform,” said Kumar.
Building a following from scratch on sites such as Instagram and YouTube has not been an easy feat. Many of the engagement and virality that TikTok provided can be difficult to replicate, which left many influencers lost and disconnected, especially when an influencer can’t connect TikTok.
Financial Consequences
The financial effects of the ban of TikTok have been catastrophic for many influencers. The chances of making money have dropped a lot as the number of friends and likes have gone down. There aren’t as many paid projects, brand ads, and other ways for influencers to make money as there used to be. This makes it hard for them to pay their bills. Not only has the loss of income harmed their personal lives, it has also made it harder for them to buy new materials and grow their channels. The same happens if an influencer cannot log on to TikTok.
The Psychosocial Impact
Notwithstanding financial loss, the ban also had an impact on influencers at the psychological level. With the sudden loss of one of their ways to identify and stay alive, this has been hard for most of them.
As a result, many have said they felt nervous, depressed, and like they had lost their identity. The stress is made worse by the need to rebuild their jobs and get their fans back. It’s even harder to do this when influencer can’t connect TikTok.
The Road to Recovery
Some leaders have been able to grow and change even though things have gone wrong. They’ve tried more than one style, shared their work on many platforms, and found new ways to connect with their audience. The road to recovery is long and arduous, however, requiring resilience, creativity, and a willingness to embrace change. This adaptability is crucial, especially when an influencer can’t connect TikTok.
What will be the future of Influencer Marketing In India?
The future of influencer marketing in India will be uncertain as the landscape of social media continues to change. Influencers’ experiences after TikTok banned them teach us a lot about how important it is to be flexible and how important it is to take different approaches when making content. Influencers are strong and determined to achieve no matter what, especially when they can’t connect to TikTok. This is shown by the rise of new platforms and the work being done to rebuild audiences.
Conclusion
The TikTok ban has been a game-changer for Indian influencers and an experience that has brought both trouble and opportunities. The arduous journey to reconnect with an audience has been hard on the influencers, yet one of the most important learnings is adaptability and how one needs to be strong-willed in this ever-changing social media world. As influencers forge through this new landscape, their tales speak to the strength and resilience of perseverance and the creative drive that continues to thrive-in many cases, where an influencer can’t connect TikTok.