Known for its rich history and world-class tourist attractions, London is also famous for its fashion, street style, and cutting-edge designers. By 2025, a number of fashion influencers from London have taken the online world by storm. They showcase their outfits, styles, and tips to followers from all around the world. Here are some of the most popular fashion influencers based in London.
Melissa’s Wardrobe (@melissaswardrobe)
People love this Instagram fashionista for her celebrity makeovers and her eye for unique looks.
Melissa is a London-based fashion stylist, and her works have gained more than 370,000 followers on Instagram. People love her neat, stylish outfits and the way she puts clothes together. In addition to clothes, she talks about beauty and home decor and gives everyone a sneak peek into her daily routine.
She is an upcoming name in the fashion industry, and her page happens to be a favourite for those looking for effortless and elegant style tips.
Izzy Manuel is a resident of London who uses her social media handles to promote eco-friendly fashion. Initially, she studied science, but now she shifts her focus to pursuing sustainable fashion.
The Londoner loves donning bright, upbeat colours and carefree styles and hopes to promote a more sustainable approach to fashion.
She also runs a podcast where she discusses how to live a more eco-friendly lifestyle. Her posts are filled with advice on how to shop and dress sustainably.
Eleasha Richardson, who describes herself as a “visual hoarder”, is a London-based fashion influencer. She curates content that spans fashion, travel, and lifestyle. Eleasha’s Instagram feed showcases her eclectic style and adventures.
Her visually rich content offers a unique perspective on fashion and daily life. She invites her followers to appreciate the artistry in everyday moments.
A men’s fashion influencer and content creator from London, Rowan Row has gained over 2 million followers on Instagram. He shares fashion, fitness, and lifestyle tips with his audience.
Ranging from casual to sophisticated, Rowan’s style and grooming go hand in hand with fitness.
Alongside his social media, he has a blog and YouTube channel where he shares aspects of his life and his fashion choices. His posts motivate men to put some thought into their wardrobe and grooming.
Sophie Milner is a London-based lifestyle and fashion influencer. She merges travelling with fashion by showcasing her stylish outfits from different places she visits. Sophie started September the Label and New Circle Society.
Her content is for people who wish to achieve something stylish but not overly sophisticated. She also covers issues like authenticity and female solo travel.
Emma Hill (@emmahill)
Emma Hill is a London-based fashion and lifestyle blogger. She is recognised for her minimalistic style and neutral-coloured outfits.
Emma posts daily outfit suggestions that are trendy yet easy to put together. She also discusses how to purchase designer handbags and her experiences in fashion and travel. Her content is for those who are looking for chic and classic style.
Samantha Maria (@sammimaria)
Samantha Maria operates as a fashion and lifestyle content creator who resides in London. She became a personal style influencer after launching her blog in 2009.
Through her platform, Samantha presents her everyday fashion choices, beauty advice, and travel experiences.
She hosts “The Girl Talk Podcast, where she discusses various subjects, including style and self-love. Her content receives widespread appreciation because readers find it easy to connect with her.
Leomie Anderson operates as a model and fashion influencer from London in the United Kingdom. She uses her platform to support women’s issues and promote fashion inclusivity.
Leomie uses her fashion brand LAPP The Brand to actively fight for women’s rights. Her fashion industry work has made her a role model for numerous aspiring models and digital influencers. Through her activism and fashion work, she continues to motivate people.
Doina Ciobanu (@doina)
Doina Ciobanu is a fashion influencer and a sustainability advocate based in London, UK. She works with luxury brands and uses her keen eye to promote an eco-friendly lifestyle.
Doina’s content showcases environmentally sustainable practices within high fashion. Doina encourages others to make sustainable fashion choices and shares her journey towards sustainable fashion.
She has influence over fashion lovers as well as environmental advocates.
Monikh Dale (@monikh)
Monikh Dale is a renowned fashion influencer based in London. Her style is understated yet sophisticated and very wearable. She posts everyday outfits that are polished and chic, usually in soft hues and loose silhouettes.
Initially, Monikh worked as a fashion editor before transitioning to full-time online content creation. Monikh’s followers learn to embrace good style without elaborate effort. Her looks are suitable for the office, weekends, and even travel.
She is also a great resource for where to buy good basics such as white shirts, jeans, and simple slide sandals.
Monikh shows that one does not need strong patterns and bold colours to be fashionable. Many of her followers turn to her for effortless, soothing, and cosy style inspiration.
Back in 2006, Lau began blogging on Style Bubble and became one of the first fashion bloggers in London. After sharing her thoughts on clothes and fashion for a while on various platforms, she finally decided to make a blog.
She was different from the rest. People started noticing how full of life Susie’s outfits were. With elements of fun and a twist on her unique personality, her style is unmatched.
Susie claims that blogging gave a chance to ‘normal people’ to showcase their unique styles. She continues to support fresh talent emerging from London and actively participate in the fashion world.
Conclusion
London is home to some of the most impeccable fashion influencers worldwide. In 2025, these influencers are on the top of the list with unrivalled bold looks, fresh concepts, and unapologetically honest philosophies.
Some focus on eco-friendly fashion, some love classic styles, and others mix things up with colour and fun. It’s impossible not to find someone to follow, no matter what your preferences are. These influencers give us a peek into the true essence of fashion—it’s about self-exploration, imagination, and expressing who you are.