Avid video watchers troll through YouTube almost every day, and at the same time, content creators are using this opportunity to monetise and capitalise on this growing market. Content creators in the UK especially choose Youtube as a profitable option, which in turn leads them to earn multiple means of revenue through their videos.
However, the audience size along with the nature of the content and monetisation options plays a critical factor in return revenue which is earned. In this article, we will explore Youtuber salary per month.
How Do UK YouTubers Make Money?
YouTubers earn money in various ways, unlike traditional jobs that rely on salaries. Below are the most common ways to make money:
1. Ad Revenue (YouTube Partner Programme – YPP)
Most YouTubers earn money by monetising posts with advertisements for affiliate brands. Creators have to meet the following requirements to apply for the YouTube Partner Program (YPP) and earn ad revenue:
- Have at least 1,000 subscribers
- Accumulate 4,000 watch hours in the past 12 months or 10 million Shorts views in the last 90 days
Once a creator is accepted into YPP, ad revenue is paid for by advertisers based on the Youboard’s Cost Per 1,000 Impressions (CPM) and Revenue Per 1,000 Views (RPM) monetisation settings. While CPM is the amount of money advertisers pay to YouTube, RPM is how much money the creator receives after YouTube spends the 45% cut.
In the UK, CPM is generally somewhere between £3 and £10, and after YouTube’s cut, RPM is £1.50 to £5 per 1000 views. Ad revenue alone from using YouTube for monetisation can enable a YouTuber with 1 million monthly views to earn between £1,500 and £5,000 a month.
Sponsorships and Brand Deals
Compared to ad revenue, sponsorships usually enable the YouTuber to make more money. Influencers are paid by brands to market their products. The sponsorship payment is based on the influencer’s audience size, engagement, and content niche.
Estimated sponsorship earnings for UK YouTubers:
- 10K – 50K subscribers: £100 – £1,000 per sponsorship
- 50K – 100K subscribers: £500 – £5,000 per sponsorship
- 100K+ subscribers: £1,000 – £50,000 per sponsorship
Lifestyle vloggers tend to earn less in sponsorships relative to those who create content in the more high-value niches, such as finance or technology, due to better audience conversion rates.
Affiliate Marketing
This is where YouTubers are able to earn a commission by suggesting a product to their viewers. Using an affiliate link and making purchases enable the YouTuber to earn a percentage of the sale.
Popular UK affiliate programmes include:
- Amazon Associates UK (3-10% commission)
- Awin & Rakuten Marketing (varies by brand)
- ShareASale (varies by product)
A technology YouTuber reviewing gadgets can earn, from affiliate commissions alone, an amount between £500 and £5,000+.
YouTube Memberships and Super Chats
YouTube offers additional monetisation features such as channel memberships and Super Chats during live streams.
- Fans can subscribe for exclusive content and perks, paying between £1.99 and £49.99 per month.
- Super Chats allow viewers to donate during live streams, ranging from £1 to £500 per donation.
These revenue streams significantly benefit gaming, podcast, and entertainment channels.
Selling Merchandise
Many YouTubers establish their brands by selling merchandise, including T-shirts, hoodies, and mugs. Platforms such as Teespring, Spreadshirt, and Shopify enable creators to sell custom products without handling inventory.
Merchandise sales vary, but a YouTuber with 50,000+ loyal fans can generate between £2,000 and £20,000 per month from merchandise sales alone.
Crowdfunding (Patreon & Buy Me a Coffee)
Some YouTubers rely on crowdfunding platforms like Patreon and Buy Me a Coffee to receive direct financial support from their audience. In exchange, they offer exclusive content or personalised shoutouts.
Many UK YouTubers earn between £500 and £5,000+ per month through these platforms.
How Much Is a UK Youtuber’s Salary Per Month?
The Youtuber salary per month in the UK varies significantly based on their audience size and monetisation strategies. Below is an estimate based on subscriber count:
Small YouTubers (1,000 – 10,000 Subscribers)
Small YouTubers typically earn between £150 and £1,500 per month. Ad revenue contributes around £50 to £500, while additional earnings come from sponsorships and affiliate marketing.
Medium YouTubers (10,000 – 100,000 Subscribers)
Creators in this range can earn between £1,500 and £15,000 per month, with sponsorships being a major source of income. Many YouTubers at this level transition to full-time content creation.
Large YouTubers (100,000 – 1 Million Subscribers)
Large YouTubers earn anywhere between £10,000 and £100,000+ in a month through many revenue streams, such as YouTube ads, sponsorships, merchandise, and channel memberships.
Top UK YouTubers (1 Million+ Subscribers)
Top-tier YouTubers such as KSI, Zoella, and the Sidemen generate between £100,000 and £1,000,000+ per month, primarily from sponsorships and merchandise sales.
Can You Make a Full-Time Living on YouTube in the UK?
Several UK YouTubers make six figures, and many top creators make millions each year. But this success comes with:
- Consistent content creation (1-2 videos per week)
- A profitable niche (Finance, tech, gaming, or entertainment)
- Multiple income streams (ads, sponsorships, merchandise, memberships)
Final Thoughts
A YouTuber salary per month in the UK ranges from around £100 for smaller creators to upwards of £1,000,000 for the bigger influencers. With hard work, focused content creation, and diverse monetisation strategies, YouTube can become a very lucrative career path.
So if you have been considering starting a YouTube channel, turn those thoughts into action because now is the time to create, grow, and monetise your content!