There’s something oddly satisfying about walking through the giant aisles of Costco. Big trolleys, boxes of baked goods, trays of ready meals, and a cheeky bottle of wine or two—it’s a proper adventure. But now, there’s a growing crowd of people who aren’t just popping in for a meal deal. They’re filming it. Sharing it. Reviewing it. Making it fun. These are Costco influencers, and their content is helping people make smarter choices with their memberships.
If you love a good deal, enjoy nosing through what others are buying, or just want to laugh while someone reviews a six-pack of flapjacks—these creators might be right up your alley.
What’s a Costco Influencer, Then?
Put simply, they’re people who film and post about Costco. From TikTok and Instagram to YouTube and Facebook, they share what’s new, what’s worth it, and what’s probably a bit of a miss. Some focus on food. Others go for gadgets or clothing. A few do a bit of everything.
They take you on a mini shopping trip without leaving your sofa. And no, you don’t need to be in the US to enjoy it—many of them share tips for Costco UK, and plenty of product reviews are useful no matter which side of the pond you’re on.
Why People in the UK Are Following Costco Influencers
Let’s be honest: going to Costco can be a bit overwhelming. It’s massive. The prices are tempting. You walk in for one thing and leave with a car boot full of “just in case” items. Influencers make it easier.
They help you figure out what’s actually worth picking up. They test the food, try the moisturiser, review the jackets, and tell you straight—this is worth it, or don’t bother.
Plus, they make it fun. Whether it’s dry humour or a full-on family comedy act, there’s personality behind the camera. That’s what keeps people coming back.
Popular Costco Influencers to Check Out
Here’s a list of fun, helpful, and sometimes downright hilarious Costco influencers worth following—even if you’re watching from the UK.
Mr CME (@costcomarkhameast)
Based in Canada, Mr CME never shows his face, but his voiceovers are classic. His content focuses on the Markham store, but his witty tone and sharp commentary have made him popular even outside North America. He’s known for the closing line: “This is a great deal at Costco.”
A.J. & Big Justice (@a.j.andbigjustice)
Known as “The Boom Guys” or “The Costco Guys”, this father-son duo brings proper entertainment value. Andrew Befumo Jr. and Eric Justice Befumo rate Costco items using their Boom Meter—either it’s a Boom or a Doom. Their high-energy style, family banter, and playful attitude make their videos a blast.
Laura Jayne Lamb (@costcohotfinds)
She’s got more than 3 million followers, and it’s easy to see why. Laura Jayne shares quick, informative clips of her favourite finds. Whether it’s a seasonal dessert, a pack of beauty wipes, or something for the dog, her content is cheerful and packed with good tips. Loads of her followers say she’s the reason they started shopping at Costco in the first place.
Nichole Schaubroeck (@couponcutiecanada)
Nichole, aka Coupon Cutie Canada, shares cracking deals from across shops like Costco, Best Buy, and more. While she’s Canadian, her style and tips are useful for UK bargain hunters too. Plus, she has a warm, chatty tone that feels like catching up with a mate who’s always got a money-saving tip.
Costco Does It Again (@costco_doesitagain)
This page is one of the most-followed Costco accounts on Instagram. Their posts are clean, simple, and to the point. They highlight seasonal products, hidden gems, and top deals—making it super easy to keep up with what’s trending at the warehouse.
Sarah Colussi (@sarah.colussi)
Sarah’s content features shopping hauls from Costco, Amazon, and Temu. Her approach is straight-up useful: here’s what’s new, here’s what’s great, and here’s what’s not worth it. She also adds lifestyle elements, like how she organises her kitchen or what snacks her kids love most.
Alejandra Martinez (@costoconew)
Need gift ideas or last-minute event supplies? Alejandra’s got you sorted. She keeps her feed updated with practical shopping tips, reviews, and what’s trending—perfect if you want inspiration for birthdays, holidays, or quick dinner parties.
The Costco UK Scene
While most of these influencers are based in North America, their content still holds up for UK viewers. Many of the products are the same across countries, and seasonal items (especially around Christmas and summer) tend to arrive in both markets.
We’re seeing more UK-based influencers starting to join the fun as well. They are gaining popularity, especially among families, home cooks, and budgeting experts. You might even see your local store pop up on someone’s feed soon!
Why It Feels Personal
One reason Costco influencers have become popular is they feel real. They’re not celebrities with personal shoppers—they’re just everyday people showing what’s in their trolley. They tell you when something tastes bland. They admit when they got too excited about a “limited-time” deal. And that honesty is refreshing.
Some even bring their kids or partners into the videos. That adds charm—and reminds us that Costco is more than a shop. It’s a weekly family ritual, a snack run after football practice, or the place you find that big jar of Nutella that lasts for months.
Final Thoughts
Costco influencers have turned a simple warehouse shop into something a bit more exciting. Whether you’re scrolling TikTok on the sofa or planning a big monthly haul, these creators give you tips, laughs, and shopping inspo.
You don’t need to follow all of them—but find one or two whose style you like. They’ll help you make the most out of your Costco membership, and you might just smile while watching someone rate a bag of crisps with a “Boom!”