When people talk of UK lifestyle influencers, Fleur DeForce is a name that consistently crops up. She is that rare creator who has been creating long enough to have watched the entire world of social media shift. But for all the mayhem, she has remained on trend and down-to-earth.
If you’ve spent any time on YouTube searching for beauty reviews or lifestyle advice, odds are you’ve seen one of her videos. She is known for her calm, friendly approach and her honest opinions. Fleur did not just ride the influencer wave—she helped shape it.
.Here’s a closer look at how she built her platform, what she talks about — and why she’s still such a well-known figure to many people in the UK and beyond.
Birth, Parents, and Education
Fleur DeForce was born Fleur Bell in July 1988. She was raised in typical British family in the UK though. She has one younger sister, Hannah Grace McCormick, who also occasionally appears in her videos or on her social media.
Her family life wasn’t one of showbiz nor glitz. It was fairly normal. (And she’s discussed supportive parents who let her do her thing.) There’s not loads of information out there on her parents, but she has revealed that they’ve always been there for her.
For schooling she remained in the UK. Fleur is also not going to be someone to bang on about academic credentials, she’s obviously intelligent, articulate and sorted. It’s part of what attracted people to her early videos. She sounded like someone who had her head screwed on.
Start of the Career
Fleur first went online in 2009. In those days, YouTube wasn’t like it is today. There were no official rules. Almost no one believed you could make a living out of it. She made beauty videos in her own bedroom which was basic setups, natural light and honest reviews. She chatted about makeup hauls, tutorials, and her favorite products.
The charm of Fleur was how nice and authentic she was. She didn’t come up like she was better than the watchers. She seemed like someone you could have a cup of tea with while chatting lipstick shades.
How She Progressed
As YouTube grew, so did Fleur’s channel.
She kept posting regularly, built up a loyal following, and made sure to reply to comments. She made viewers feel valued. Her videos were always well-lit and clear, but not flashy or fake.
In time, her content expanded beyond beauty. She started talking about fashion, home décor, travel, and even big life events.
One big moment was her wedding in 2013. She shared parts of the planning and the day itself. It was covered in Hello! magazine, showing that she’d crossed over from online fame to more mainstream attention.
Over the years, Fleur adapted with the times. She moved onto Instagram, started blogging, and even tried podcasting. She didn’t just stick with what worked in 2009—she grew along with her audience.
As a Business Person
Fleur isn’t just someone who talks about products. She knows how to build a business.
She wrote a beauty book that gave proper advice without talking down to people. It wasn’t just pretty photos—it had real tips and product recommendations.
She also launched her own line of false eyelashes. These were a hit among her fans because they trusted her judgement. If Fleur put her name on it, people felt it would be good quality.
She’s careful with brand partnerships too. She doesn’t just promote anything. She’s known for being picky about what she endorses, which keeps her followers’ trust.
She treats being an influencer as a real job. Planning, strategy, knowing your audience. That’s why she’s still around more than a decade after starting.
Personal Life
Fleur married Mike DeForce in 2013. He’s a regular face in her content. Their wedding was beautiful but still felt personal. It wasn’t about showing off, but sharing a special moment.
They live in the English countryside, in a lovely home Fleur often features in her videos. She shares everything from decorating ideas to gardening.
They have one daughter, River. Fleur is open about being a mum but keeps a respectful boundary. She doesn’t overexpose her child online. She’ll share milestones and funny stories but without turning River into content.
It’s something fans really respect. She’s found a balance between letting people in and keeping family life private.
Social Media Presence
Fleur’s presence is strong across multiple platforms. She has hundreds of thousands of subscribers on her YouTube channel. It’s chock full of makeup tutorials, favorites videos, shopping hauls, home tours, and vlogs.
On Instagram, she posts stylish but real photos. Cute clothes, cozy nooks in her home, things she’s really using. On TikTok, her channel has 11.9 K followers.
She’s an active voice on Twitter, interacting with followers and updating us on her life. She also has a blog where she puts longer thoughts, reviews and recommendations. She has Facebook page with 127K followers.
Despite new influencers sprouting up everywhere, Fleur retains her audience because she seems authentic. She’s not striving to be perfect, or to make herself or out-of-reach for her followers.
Net Worth
The numbers can be difficult to pin down because influencers only sometimes disclose all their earnings. But we’d say Fleur DeForce has done nicely for herself.
With YouTube ad revenue, brand partnerships, sponsored content, product lines, book sales and her lash line, she’s created a reliable stream of income.
It’s estimated she’s worth a few hundred thousand pounds, if not over £1 million when you include assets and long-term brand value.
She’s not one for flashing fancy cars or massive designer wardrobes for the sake of it. Yet she lives well, travels, and invests in her home and family.
Final Thoughts
Fleur DeForce is one of those UK lifestyle influencers that helped invent the space as we know it.
She entered the field before it could even be called one, developed an audience through honesty and warmth, and evolved as the world changed.
She is a businesswoman, a content creator, a wife, and a mum. And throughout it all, she has managed to stay true to her audience.
For anyone looking at the influencer world and wondering what it truly takes to stick around, Fleur’s story gives an easy answer. Be yourself. Respect your audience. And take it as seriously as the actual job that it is.
Which is why, over a decade later, people are still watching, reading and taking in what she has to say.