Have you ever considered using Pinterest to grow your business? The site full of clever ideas is no longer just about home decor or cake tutorials. A Pinterest business account is a powerful, cost-free tool for small brands, artists, bloggers, and online stores nationwide. Setting one up costs nothing, is quick to do, and places your products or services in front of users who are already searching for what you offer.
In this guide, we’ll show you exactly how a business account works – from creating stunning Pins to checking your numbers and even running paid ads when you’re ready to reach a bigger crowd.
What Exactly Is a Business Account?
A Pinterest business account feels almost the same as a personal account, yet it unlocks extra features that help you connect with users and monitor what they love. You can sign up for free now or convert your existing personal account if it’s public.
Once you set up a business account, you can:
- See analytics for your Pins
- Use special ad formats, like video Pins and carousels
- Access audience insights tailored for growth
This site is perfect if you want to spotlight products or build a brand on Pinterest.
Easy Setup in a Few Minutes
You’ve got two choices:
Option A: Create a brand new business account
Just visit business.pinterest.com, click “sign up with a business account”, and fill in your email, password, and business details. Complete the prompts and decide if you want to run ads now or later
Option B: Convert your current account
Are you currently using Pinterest? Go to settings and select ‘Convert to business account.’ Add your business info, and hit save. Your boards, Pins, and followers stay with you. Just remember, your account has to be public to convert it.
Once done, you’ll get access to rich Pin formats, ads, analytics, and more—all without paying anything.
Show Off Your Ideas with Pins and Boards
Pinterest focuses on visuals, so every photo or video you post must catch attention. A Pin is one picture or clip that you upload, and a board is where you gather them around a specific theme or topic.
If you make and sell candles in the UK, you might create boards like Cosy Autumn Scents, Home Fragrance Tips, or Christmas Gift Ideas. If baking is your speciality, you could make boards like Quick Bakes for Weeknights or Wedding Cake Designs. No matter your niche, use simple and clear board names with short captions that people can read fast.
Always link your pins back to your shop or site to let visitors take action.
Using Rich Pins is a clever way to add info like prices, stock status, or recipe instructions straight from your website. This handy feature helps people get quick answers and makes your profile appear more professional. That often leads to more clicks.
Photos with good natural light stand out the most. Shoot for a tall vertical 2:3 aspect ratio since it grabs attention more easily and takes up more space in feeds.
Understanding Analytics and Audience Insights
The analytics dashboard is a major perk of having a Pinterest business account. It provides a clear view of how many people looked at your Pins clicked on them, or saved them to their boards.
As you go, you gather real insights about your audience—things like their age, gender, location, and what they enjoy saving.
This helps you see who checks out your posts and what ideas or items create the biggest stir. These numbers help you figure out what works and what flops letting you focus more effort on the Pins and boards that make a difference.
Making the Most of Ads and Promoted Pins
If you’re ready to reach a larger audience, try paid ads called Promoted Pins. You start by picking a clear goal:
Then you target the ad using keywords, interests, age, gender, or even folks who already visited your site.
You only pay when someone clicks or engages—so it’s budget-friendly and measurable.
Getting Sales with the Merchant Tools
If you operate an online store, these Pinterest tricks can boost sales:
- Claim your domain so Pinterest adds your logo to every Pin you post
- Place a Save button on product pages, letting shoppers Pin items instantly
- Use Rich Pins; Product Pins show live price, stock, and details right on the board
- Join the Verified Merchant Program for a blue check, extra shelf space and a wider reach.
You can also upload a product catalogue and run shopping ads that link straight to your cart—a quick way to spotlight seasonal offers or fresh launches.
Final Word
If you run a blog, create content, or own a small business and want to connect with people who enjoy ideas, creativity, and eye-catching images, setting up a Pinterest business account might help. It won’t cost much, is simple to start, and offers solid tools to track results.
Using a Pinterest business account helps your brand grab more attention and can even boost sales. You can do this by posting quality content, analysing your data, and using ads when needed. Posts on Pinterest tend to stay relevant longer than on most social media platforms.
Pinterest could work well for your business. Success here takes creativity, staying consistent, and putting effort into visuals.