Makeup is a big part of many people’s lives. Some wear it to feel confident. Some enjoy it as a form of art. Others use it to look fresh and polished. But in today’s world, makeup is more than just brushes and blush. It’s also about the people who teach us how to use it. These people are called makeup influencers. They share tips, try new products, and make videos that reach millions of followers.
So, who is the biggest makeup influencer in the UK right now? Let’s talk about that.
The Name Everyone Knows – NikkieTutorials? No, She’s Not From the UK!
First, let’s clear one thing. Many people think of NikkieTutorials when they hear “makeup influencer”. But Nikkie is from the Netherlands, not the UK. She is a global star, but not a UK influencer. That brings us to the real question—who holds the top spot in the UK?
The UK’s Number One: Patricia Bright
Patricia Bright is one of the most loved beauty and makeup influencers in the UK. She is known for her honest reviews, glowing skin, and fun personality. She started on YouTube more than 10 years ago and has built a huge community over time.
She now has over 2.73 million YouTube subscribers and over 1 million followers on Instagram. That’s a lot of people watching her makeup videos, skincare routines, and product reviews.
Why People Love Patricia Bright
Patricia keeps things real. She talks like a friend. She is never too serious, and she makes everything easy to understand. She shows both high-end and affordable products. That helps people who want to look good without spending too much.
She also shares her life as a mother and businesswoman. People like seeing her full story—not just makeup. That’s why so many trust her.
What Kind of Makeup Content Does She Make?
Patricia covers almost everything. She does:
- Foundation tests
- Eyeshadow reviews
- Skin prep routines
- Full-face makeup looks
- Product comparison videos
- Drugstore vs luxury makeup
Her style is simple and fun. She explains what works and what doesn’t. If something is too expensive or doesn’t feel nice on the skin, she says it straight.
Is She Only About Makeup?
Nope. That’s the best part. She talks about beauty, but also fashion, money tips, and life as a parent. She even has a second channel called “The Break”, where she helps people with personal growth and career tips. But makeup is still her main area. That’s what made her famous.
Other UK Makeup Influencers That Are Big Too
Patricia is clearly the biggest. But she’s not alone. Here are a few more names that are doing really well in the UK makeup world:
Jordan Lipscombe
Jordan started her YouTube channel in 2014. She now has over 1.8 million followers. Her makeup looks are bold and trendy. She’s known for trying out new styles and colours. Teens and young adults love her vibe.
SophDoesLife (Sophie)
Sophie is sweet, smart, and very talented. She makes videos about makeup and skincare and even has done collabs with big makeup brands like Revolution. Her fans trust her because she keeps it simple and honest.
Jamie Genevieve
Jamie is a professional makeup artist turned influencer. Her looks are often full glam, and her skin always looks flawless. She also launched her own beauty brand called “VIEVE”. Many people follow her for makeup tutorials and product suggestions.
Ling.KT
Ling.KT is fresh, funny, and very real. Her makeup videos are full of humour and good advice. She mixes beauty with fun content, which makes her stand out. Her Instagram and TikTok presence is also huge.
What Makes Someone a Top Makeup Influencer?
It’s not just about followers. It’s about trust. A top influencer:
- Knows what they’re talking about
- Shares both wins and fails
- Doesn’t hide when something goes wrong
- Replies to followers and listens to them
- Makes useful, clear, and fun content
All of this builds a strong connection. Patricia Bright has all these things, which is why she’s at the top.
How Makeup Influencers Make a Difference
Years ago, people went to stores to try makeup. Now, many just go online. They watch influencers try it first. This saves time and money. You can learn what works for your skin tone, face shape, or budget. Some influencers even help people feel better about themselves. They make beauty feel possible for everyone, not just models or celebs.
Influencers also work with brands. If you see a product being used in many videos, it probably came from a good deal between the brand and the influencer. But top influencers like Patricia always say if it’s a paid ad or not. That’s why people trust her.
What Makes Patricia Bright Still Shine?
Even after years in the spotlight, Patricia still connects with her followers. She shares her daily life, the ups and the downs. She shows her makeup mistakes and laughs at them. That makes her feel like a real person, not someone just trying to sell things.
She also tries new things. She doesn’t stick to one look. From bold lashes to soft glam, she keeps her content fresh.
Will Someone Else Take the Crown?
Maybe. The internet is full of rising stars. TikTok has brought many young faces into the beauty world. But right now, no one in the UK has the same mix of trust, fans, and charm as Patricia Bright. She is the face people go to when they want beauty tips that work.
Final Thoughts
So, who is the biggest makeup influencer in the UK?
It’s Patricia Bright.
She’s smart, kind, funny, and honest. She keeps her content real and helpful. Whether you’re just starting out with makeup or looking for new tips, Patricia is someone worth following. She teaches beauty in a way that anyone can enjoy.
In a world full of filters and fancy ads, Patricia keeps it simple. That’s what makes her the biggest name in the UK makeup world today.